Selling is a Team Support - Tapa dura

ze Your Whole Company for Sales Success
The old sales paradigm: R & D developed the product; the sales force sold the product. The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks―all of your employees―sell the product.
Selling is more about fulfilling the true needs of the customer than it is about selling a pitch out of a can. Learning how to recognize and respond to the customer's unspoken needs is the most important step toward becoming a problem-solving seller.
In clear and precise detail, sales consultant Eric Baron describes the revolutionary selling strategy he's taught to Fortune 500 companies. He writes for the manager, the executive, the sales professional, and every player on the company-wide selling team, revealing how to integrate the skills of each member of your company into the selling role. Selling Is a Team Sport, the master

Eric Baron, founder of the Baron Group, has more than 30 years of experience in sales and sales training. Mr. Baron formerly worked as a sales manager for Union Carbide and as vice president of sales and marketing for Synectics Inc. An internationally known public speaker, he currently provides sales training and consultation to numerous companies around the world, including American Express, Ogilvy & Mather, Chase Manhattan Bank, Bristol Myers Squibb, Prudential, J. P. Morgan, Citicorp, and Pfizer. He lives in Weston, Connecticut.