"eMarketing eXcellence successfully combines breadth of subject mater with a depth that gives the reader more than a superficial understanding of the issues. Smith and Chaffey have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment"
Danny Meadows-Klue, President of Interactive Advertising Bureau (Europe)
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:
* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward
Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.
Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
*Learn how to create a digital marketing strategy and get better campaign results
* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion
* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Estado de conservación: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-41995
Descripción Estado de conservación: New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Nº de ref. de la librería ABE-190516-120921
Descripción Estado de conservación: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHAK120921
Descripción Estado de conservación: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Nº de ref. de la librería AUSB-41995
Descripción Routledge, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería P110750689455
Descripción Routledge, 2008. Paperback. Estado de conservación: New. 3. Nº de ref. de la librería DADAX0750689455
Descripción Routledge, 2008. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface; Preface to the second edition; Acknowledgements; Chapter 1: Introduction to e-marketing; Chapter 2: ReMix; Chapter 3: E-models; Chapter 4: E-customers; Chapter 5: E-tools; Chapter 6: Site design; Chapter 7: Traffic building; Chapter 8: E-CRM; Chapter 9: E-business; Chapter 10: E-planning; Glossary; Index. Please note - each chapter includes: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test. Nº de ref. de la librería ABE_book_new_0750689455
Descripción Routledge, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0750689455