"Are you perplexed about the proper role of CRM in your business? Disappointed with the results of piece-meal initiatives? Here is a tested strategic roadmap to help focus your resources, information and processes on tightening relationships with your best customers."
Professor George S. Day,
Geoffrey T Boisi Professor, Wharton School, University of Pennsylvania
"This comprehensive handbook contains all one would need to know in
putting together and successfully managing a customer relationship initiative."
Professor James Heskett
Harvard Business School
"CRM is very much alive when understood in the broadest sense of managing your customers better. Adrian Payne has written the best guide to understanding the strategy and tactics of switching from transaction marketing to relationship marketing."
Professor Philip Kotler,
S. C. Johnson & Son Distinguished Professor of International Marketing,
Kellogg School of Management, Northwestern University
"Professor Payne has written an excellent handbook for CRM success. Every manager with any customer responsibilities at all should have The Handbook of CRM on the desk."
Don Peppers and Martha Rogers, Ph.D.,
Founding Partners at the Peppers & Rogers Group
"Professor Payne has written an excellent handbook for CRM success. Every manager with any customer responsibilities should have The Handbook of CRM on the desk."
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Routledge, 2005. Hardback. Estado de conservación: NEW. 9780750664370 Hardback, 464pp.This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0198702
Descripción Butterworth-Heinemann, 2005. Hardcover. Estado de conservación: Brand New. 1st edition. 438 pages. 9.75x6.50x1.25 inches. In Stock. Nº de ref. de la librería __0750664371
Descripción Taylor and Francis, 2005. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780750664370
Descripción Routledge. Estado de conservación: BRAND NEW. BRAND NEW Hardcover - 464pp - A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2004895
Descripción Routledge, 2005. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0750664371
Descripción Routledge, 2005. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110750664371