Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation
* Examines the event industry within its broader business context
* Provides an effective guide for producers of special events
* Contains learning objectives and review questions to consolidate learning
Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK.
Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.
Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.
William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events.
Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald's Restaurants Limited.
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Descripción BUTTERWORTH-HEINEMANN LTD, 2001. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0750647965