Winning Decisions: Getting it Right First Time - Tapa blanda

Few people are born good decision makers, but it is a skill that can be learned. In today's rapidly changing work environment traditional decision-making methods - using intuition, intelligence, luck, common sense and training within the narrow bounds of our professional expertise - are not enough. Russo and Schoemaker are world leaders in assessing and improving the way we make the critical decisions that affect our business's future. In Winning Decisions they show you the strategies that do work. - reframe issues so you don't solve the wrong problem - improve the quantity and quality of your options - make intelligent decisions in the face of uncertainty - convert expert yet conflicting opinions into useful insights - and much more Easy to read, easy to follow and packed with applications, tools and solutions, Winning Decisions is an invaluable resource for everyone, in any field, who wants to make every decision their best decision.

J. Edward Russo is Professor of Marketing and Behavioural Science at the Johnson Graduate School of Management, Cornell University. His consulting and executive education clients have included Boeing, PricewaterhouseCoopers, General Motors, Royal/Dutch Shell, SmithKline Beecham. Paul J. H. Schoemaker PhD is the founder, chairman and CEO of Decision Strategies International Inc. He is a regular speaker on the executive programmes at Berkeley, Cornell University and the Wharton Business School, also at the London Business School. His clients have included AT&T, Glaxo-Wellcome, Hewlett-Packard. Their first book, Confident Decision Making, was published by Piatkus.