What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore?
What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding.
Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections:
- What is a brand?
- How should we engage to build them?
- How should we organise to deliver?
Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 2,46
A Estados Unidos de America
Descripción Condición: New. Nº de ref. del artículo: 22048622-n
Descripción Hardcover. Condición: new. Nº de ref. del artículo: 9780749472627
Descripción hardback. Condición: New. Language: ENG. Nº de ref. del artículo: 9780749472627
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2416190150911
Descripción Condición: New. Nº de ref. del artículo: 22048622-n
Descripción Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780749472627_lsuk
Descripción Hardback. Condición: New. New copy - Usually dispatched within 4 working days. Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry. Nº de ref. del artículo: B9780749472627
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition. Nº de ref. del artículo: bk0749472626xvz189zvxnew
Descripción Condición: New. New! This book is in the same immaculate condition as when it was published. Nº de ref. del artículo: 353-0749472626-new
Descripción Hardcover. Condición: New. Nº de ref. del artículo: mon0000006853