Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients - Tapa blanda

"[A]chieves the rare feat of simplifying complex ideas and concepts and translating them to meaningful practical action. It is a must read for any coach seeking to enhance their knowledge, skills and credibility." (Ruth Stuart, Learning and Development Research Adviser, Chartered Institute of Personnel and Development (CIPD))

"Amy Brann blends the latest research in neuroscience with a solid understanding of coaching contexts whilst regularly posing, and answering, the question: "What can I do with a client now having understood this?" A must read for any coach looking to benefit from neuroscience's Big Data of the brain." (David James, former L&D Director EMEA for Disney)

"Read this book if you want to understand the science behind the art of coaching!" (Chris Jackson, EMCC UK President)

"Amy Brann writes with an energy that makes you want to keep reading- think page-turner for the world of neuroscience. The book allows you to understand the application of neuroscience to coaching adding credibility and perspective on why this field will continue to effect what we do as coaches." (Helen Tiffany, former chair of the Association for Coaching)

"As a neuroscience sceptic I've been converted! This book is full of great exercises I can use in my coaching practice. I'm in a position to provide a rational neuroscientific explanation for the interventions I make and moves me from 'Trust me I'm the coach' to 'Here's the explanation for why this will work'." (John Leary-Joyce CEO of Academy of Executive Coaching)

"Amy Brann's passion for her subject leaps off the pages of this book. It's accessible for non-scientists, and full of juicy suggestions for how to apply neuroscientific findings into the real world of coaching." (Liz Hall, editor of Coaching at Work)

"[S]he related every brain area or chemical back to coaching, thereby making this a book that I will use again and again in my working life." (Victoria Cunningham-Downey, StretchBodyMind.com)