The Better Mousetrap: Brand Invention in a Media Democracy - Tapa blanda

"Gloriously smart. Some of the sharpest thinking I've read for a while; immensely enjoyable" (Faris Yakob, Chief Innovation Officer, MDC Partners)

"From brands past to present, and with a firm eye on their digital future, Pont takes readers behind the curtain of brand-land. Today's Mad Men will either toast him or hate him for it." (Ashley Mackenzie, Founder & CEO, Base 79)

"Simon can grab complex ideas by the scruff of the neck and shake them until they explain themselves simply" (John Paul Cadman, Group Strategy Director, MEC)

"Pont tackles media and advertising themes with pace and passion. The ideas come fast; the thoughts are vivid and accessible. The Better Mousetrap might just do for brands what Gladwell did for Social Sciences and Levitt did for Economics." (Vicki Connerty, Head of Newcast, ZenithOptimedia)

"The Better Mousetrap is a scalpel-sharp examination of our relationship towards brands, why we love them, hate them, or possibly feeling nothing at all." (Chris Maples, UK Managing Director & European Sales Director, Spotify)

"The Better Mousetrap does what the best non-fiction is capable of - providing insight into the world around us, and by extension, the feelings inside us. The articulation is impressive." (Craig Wills, Head of Planning, Fallon)

"Simon has achieved the near impossible, opening up the Ad world's evolving complexity, taking aim at this fast moving target and hitting dead centre, with smart, perceptive and holistic observation and comment. A must read!" (Steve Hyde, CEO, 360 Executive Search)

"The Better Mousetrap is an astute and gripping critique on brand and cultural anthropology. Page by page your inner voice will be saying "fascinating", and by the end you'll be reminded of why you chose the brand-business in the first place. A truly compelling read." (Christian Johnsen, Communication Strategy Director, Aegis Media)

"With the cunning more akin to a wild cat than a mousetrap, Simon takes on crowd sourcing, sandwich bars and Spotify as he explains why consumers need to be offered more than antiquated promotional messages in the digital age." (Greg Grimmer, Founder, HDMG)

"Simon has somehow managed to write two books in one: an entertaining page-turner about the inner lives of brands, and a thought-provoking set text for professionals." (Stefan Terry, Founder, Leap of Being, former Managing Partner, Heavenly Group Ltd)