Distribution Channels: Understanding and Managing Channels to Market - Tapa blanda

"."..when a Master Builder like Julian Dent...takes 30 years of his experience in building channels and...decides to write, "Distribution Channels," it pays to read the book... Our recommendation for vendors and distributors: get the book, read the book, and then re-read it on a regular basis."" -Bob Snyder, Consumer I.T. "[W]hen a Master Builder like Julian Dent...takes 30 years of his experience in building channels and...decides to write Distribution Channels it pays to read the book... Our recommendation for vendors and distributors: get the book, read the book, and then re-read it on a regular basis." -Bob Snyder, Consumer I.T. "Logistics expert Julian Dent covers the factors that matter most to retailers and wholesalers and explains how suppliers should structure their commercial propositions to appeal to distributors. This is ...an in-depth examination of the ways goods move to market. Dent offers a guide to how distributors operate and lists the major financial indicators they use to track their performance. getAbstract recommends this thorough, instructive manual to distribution professionals and to marketing and sales executives who seek an advanced education about how their products reach their customers." --getAbstract Praise for the previous edition: "A detailed book which sets out the mechanisms by which channels get product and sell it on at profit." - ITEuropa "This is an outstanding resource presented in an easy-to-read... fashion." -- John D. Rosen, Amazon.com reviewer "Praise for the previous edition: ""A detailed book which sets out the mechanisms by which channels get product and sell it on at profit." - ITEuropa "This is an outstanding resource presented in an easy-to-read... fashion." -- John D. Rosen, Amazon.com reviewer "[W]hen a Master Builder like Julian Dent...takes 30 years of his experience in building channels and...decides to write "Distribution Channels "it pays to read the book... Our recommendation for vendors and distributors: get the book, read the book, and then re-read it on a regular basis." -Bob Snyder, Consumer I.T. "Logistics expert Julian Dent covers the factors that matter most to retailers and wholesalers and explains how suppliers should structure their commercial propositions to appeal to distributors. This is ...an in-depth examination of the ways goods move to market. Dent offers a guide to how distributors operate and lists the major financial indicators they use to track their performance. "getAbstract" recommends this thorough, instructive manual to distribution professionals and to marketing and sales executives who seek an advanced education about how their products reach their customers." --getAbstract "Praise for the previous edition: ""A detailed book which sets out the mechanisms by which channels get product and sell it on at profit." - ITEuropa "This is an outstanding resource presented in an easy-to-read... fashion." -- John D. Rosen, Amazon.com reviewer Praise for the previous edition: "A detailed book which sets out the mechanisms by which channels get product and sell it on at profit." - ITEuropa "This is an outstanding resource presented in an easy-to-read... fashion." -- John D. Rosen, Amazon.com reviewer ."..when a Master Builder like Julian Dent...takes 30 years of his experience in building channels and...decides to write "Distribution Channels "it pays to read the book... Our recommendation for vendors and distributors: get the book, read the book, and then re-read it on a regular basis." -Bob Snyder, Consumer I.T. Praise for the previous edition: ""A detailed book which sets out the mechanisms by which channels get product and sell it on at profit."" - ITEuropa ""This is an outstanding resource presented in an easy-to-read... fashion."" -- John D. Rosen, Amazon.com reviewer