"With its thorough analysis and numerous case studies, this is the best book on brands yet. It is an invaluable reference for designers, marketing managers and brand managers alike." -- DesignFrom the Publisher:
An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.
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Descripción Kogan Page, 1997. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749420693