There's a buzz about branding these days, as business strategists, designers, developers, marketers and CEOs seek to rebuild the web--and indeed whole companies--by paying attention to user experience. The Brand Gap is a concise primer for anyone who wants to leverage the power of branding. It shows the reader how to make the leap from a logical business strategy to powerful, creative execution. After explaining what a brand is (and what it isn't), and the foundations of a brand, the author takes the reader through five critical disciplines: Differentiation, Collaboration, Innovation, Validation, and Cultivation. Finally, a summary of key take-home lessons is included to stimulate conversations about building an enduring brand. There's a burning desire for information about how the 'rubber meets the road' in building brands. This is the need that The Brand Gap fills.About the Author:
Marty Neumeier is president of Neutron, a San Francisco firm that specializes in helping companies integrate their brands. He is also the author of A DICTIONARY OF BRAND, a simplified glossary that allows brand-builders to more easily collaborate across disciplines.
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Descripción New Riders Press, 2003. Paperback. Estado de conservación: New. 1st. Nº de ref. de la librería DADAX0735713308
Descripción New Riders Press, 2003. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Nº de ref. de la librería ABE_book_new_0735713308
Descripción New Riders Press, 2003. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0735713308
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97807357133071.0
Descripción New Riders Press, 2003. Paperback. Estado de conservación: New. Nº de ref. de la librería P110735713308