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Descripción Hardcover. Condición: New. Estado de la sobrecubierta: Near Fine. 1st Edition. A rubber stamp on the end page otherwise this is a tight, clean and unmarked copy. " Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness From Library Journal: This book analyzes why some companies abruptly lose their markets to new competitors and how other companies have avoided this fate. Foster believes that the way companies handle innovation dictates how well they will succeed. He believes that technological discontinuities will increase and that because existing firms are so wedded to technologies which are being pushed to the limit, new firms (the attackers) have an advantage over the established firms. Filled with examples and brief case histories, this work is a good discussion of the importance of innovation for both established and new companies. Despite some technical language, highly recommended. Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn."-The DJ is price clipped. Nº de ref. del artículo: 023057
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