Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business - Tapa blanda
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape., Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . ., . Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book.' Financial Times
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas:
An accessible and entertaining book. (Jason Abbruzzese Financial Times)
A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. (Diane Coyle enlightenmenteconomist.com)
A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. (Kirkus Reviews)
Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach. (The Boston Globe)
Biografía del autor:
A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. (Diane Coyle enlightenmenteconomist.com)
A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. (Kirkus Reviews)
Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach. (The Boston Globe)
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the school's history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune, and her first book, Blockbusters, was one of Amazon's 2013 Best Books of the Year. She lives in Boston, Massachusetts.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFaber & Faber
- Año de publicación2014
- ISBN 10 0571309224
- ISBN 13 9780571309221
- EncuadernaciónTapa blanda
- Número de páginas320
- Valoración
Comprar nuevo
Ver este artículo
EUR 16,47
Gastos de envío:
EUR 2,47
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen del vendedor
Blockbusters : Why Big Hits - and Big Risks - Are the Future of the Entertainment Business
Publicado por
Faber & Faber
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
Tapa blanda
Cantidad disponible: 5
Librería:
Valoración
Descripción Condición: New. Nº de ref. del artículo: 20125587-n
Comprar nuevo
EUR 16,47
Convertir moneda
Imagen de archivo
Blockbusters (Paperback)
Publicado por
Faber & Faber, London
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Paperback. What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book.' Financial Times What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780571309221
Comprar nuevo
EUR 19,02
Convertir moneda
Imagen de archivo
Blockbusters Why Big Hits and Big Risks are the Future of the Entertainment Business
Publicado por
Faber and Faber
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
PAP
Cantidad disponible: 6
Librería:
Valoración
Descripción PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: F3-9780571309221
Comprar nuevo
EUR 19,04
Convertir moneda
Imagen de archivo
Blockbusters: Why Big Hits - And Big Risks - Are The Future Of The Entertainment Business
Publicado por
Faber & Faber
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0571309224
Comprar nuevo
EUR 16,41
Convertir moneda
Imagen de archivo
Blockbusters
Publicado por
Faber & Faber 2014-01-16, London
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
paperback
Cantidad disponible: 5
Librería:
Valoración
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9780571309221
Comprar nuevo
EUR 17,98
Convertir moneda
Gastos de envío:
EUR 5,24
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Blockbusters: Why Big Hits - And Big Risks - Are The Future Of The Entertainment Business
Publicado por
Faber & Faber
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0571309224
Comprar nuevo
EUR 21,04
Convertir moneda
Imagen de archivo
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Publicado por
Faber & Faber
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
Paperback / softback
Cantidad disponible: 3
Librería:
Valoración
Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Nº de ref. del artículo: B9780571309221
Comprar nuevo
EUR 14,66
Convertir moneda
Gastos de envío:
EUR 10,42
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Blockbusters: Why Big Hits â " and Big Risks â " are the Future of the Entertainment Business
Publicado por
Faber & Faber
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
paperback
Cantidad disponible: 3
Librería:
Valoración
Descripción paperback. Condición: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. del artículo: 9780571309221-GDR
Comprar nuevo
EUR 14,78
Convertir moneda
Gastos de envío:
EUR 10,47
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo
Blockbusters: Why Big Hits - And Big Risks - Are The Future Of The Entertainment Business
Publicado por
Faber & Faber
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0571309224
Comprar nuevo
EUR 23,76
Convertir moneda
Imagen de archivo
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Publicado por
Faber & Faber
(2014)
ISBN 10: 0571309224
ISBN 13: 9780571309221
Nuevo
Tapa blanda
Cantidad disponible: 6
Librería:
Valoración
Descripción Condición: New. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346. . 2012. Paperback. . . . . Nº de ref. del artículo: V9780571309221
Comprar nuevo
EUR 17,24
Convertir moneda
Gastos de envío:
EUR 10,50
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío