Managing Innovation: Integrating Technological, Market and Organizational Change - Tapa blanda

Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. This demands an understanding of the management processes that translate new technologies and market opportunities into successful products and services This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the current management research and international best-practice in strategy, marketing, organizational behaviour and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.

Joe Tidd is Director of the Executive MBA Programme and Head of the Management of Innovation Group at The Management School, Imperial College, University of London. John Bessant is Professor of Technology Management and Director of the Centre for Research in Innovation Management (CENTRIM) at Brighton Business School, University of Brighton. Keith Pavitt is RM Phillips Professor of Science and Technology Policy Studies and Director of Research at the Science Policy Research Unit (SPRU), University of Sussex.