This revision of a text on consumer behaviour is distinguished by its informal writing style, its numerous examples, its complete coverage of the field, and its extensive documentation. The new edition has been completely redesigned and now includes several photographs to enhance the presentation. To make the text more interesting and understandable every new concept is carefully explained using a variety of examples from many sources. and better illustrated yet retains its high
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Descripción Wiley, 1990. Paperback. Estado de conservación: New. 2nd. Nº de ref. de la librería DADAX0471613525
Descripción Wiley, 1990. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ''rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ''notes'' section has been placed at the back of the book for easy access. Nº de ref. de la librería ABE_book_new_0471613525
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804716135271.0