"Sinopsis" puede pertenecer a otra edición de este libro.
In this book, the authors draw on their extensive experience with scorecard projects to provide a step-by-step method for introducing the Balanced Scorecard into an organization. This is done through the use of some of the most important practical examples in existence, with case studies from ABB, Coca Cola, Electrolux, British Telecom, Nat West, Skandia and Volvo. The desired strategic control system using scorecards that is presented focuses on creating and communicating a total comprehensive picture to all members of the organization from the top down, a long-term view of what the company's strategic objectives really are, how to make use of knowledge gained through experience and the required flexibility of such a system to cope with the fast-changing business environment.
The treatment of the Balanced Scorecard in this book should not be seen in isolation, but will be of interest to any organization introducing new forms of control. Related areas of interest include performance measures, management control, business strategy, strategy development, strategic planning, strategy implementation, knowledge management, intellectual capital and quality management.
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Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. A Practical Guide to Using the Balanced Scorecard performance drivers Nils-Goran Olve, Jan Roy and Magnus Wetter Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. Nº de ref. del artículo: B9780471495420
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