New Sales Speak - Tapa blanda

A nationally recognized presentation coach offers her prescription for giving persuasive presentations This valuable primer was written for managers and selling professionals who give one-to-one presentations. Terri Sjodin pinpoints the nine biggest mistakes presenters make including lack of preparation, providing too much information, being boring, an over reliance on visual aids, quirky body language, and inappropriate dress and shows them how to avoid making them. More importantly, she provides priceless pointers on how to build a persuasive case and to deliver it with savvy, and how to find the energy, enthusiasm, and creativity needed to complete the sale. The book features a unique focus on how to develop and deliver persuasive messages. Plus, it provides step-by-step guidance on developing and employing the communications skills needed to be a successful presenter.

TERRI L. SJODIN, CSP, is a full-time professional speaker and business trainer. She has developed a distinguished client list ranging from corporate and association presidents to large professional sales organizations. She delivers presentations to thousands of people annually. At thirty-four, she is the youngest female professional speaker to ever earn the CSP (Certified Speaking Professional) designation by the National Speakers Association. Terri received a bachelor of arts degree in speech communication from San Diego State University.