A unique approach to forecasting market trends, customer needs, and the future of your business Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align their company's market research and business planning efforts with their organization's overall business strategy and operations. Transforms traditional forecasting methods into practical, analytical tools. Robert Duboff (Boston, MA) is a Vice President at Mercer Management Consulting, specializing in helping clients achieve their marketing goals. Duboff has published articles in such business publications as the Journal of Business Strategy and Advertising Age, and is on the Board of Directors for the Advertising Research Foundation. James Spaeth (Boston, MA) is President of the Advertising Research Foundation, a nonprofit corporate-membership association in the field of advertising, marketing, and media research.About the Author:
ROBERT DUBOFF is Partner and the Director of National Marketing for Ernst & Young. He also serves as the current Chairman of the Board of Directors of the Advertising Research Foundation. Duboff was previously vice president at Mercer Management Consulting, where he spent over twenty years helping clients achieve their marketing goals. He has written for publications such as the Journal of Business Strategy, Marketing Management, Advertising Age, and Across the Board. JIM SPAETH is President of the Advertising Research Foundation.
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Descripción Wiley, 2000. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0471360058
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804713600561.0
Descripción Wiley, 2000. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0471360058
Descripción John Wiley & Sons Inc, 2000. Hardcover. Estado de conservación: Brand New. 1st edition. 312 pages. 9.25x5.50x1.25 inches. In Stock. Nº de ref. de la librería zk0471360058