Web Metrics: Proven Methods for Measuring Web Site Success - Tapa blanda

"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002) "...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002) "...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002) "...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003) "...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003) "...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience* Companion Web site contains links to online tools, resources, and white papers