"Sinopsis" puede pertenecer a otra edición de este libro.
Consumer Behaviour 2e is written in student-friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. The new edition now includes a chapter on organizational buying behaviour, alongside topical issues such as Consumer Misbehaviour and the use of personalised transactional and profile data, which marketers are increasingly using to explain consumer behaviour.
Key learning features of the text:
Web support for lecturers and students:
Consumer Behaviour 2e is accompanied by a comprehensive website t www.wileyeurope.com/college/evans. Students will find additional journal articles, research summaries, extra cases and multiple choice quizzes. For lecturers there is a full instructor's manual with suggested solutions and case teaching notes, a large test bank and a comprehensive selection of PowerPoint slides for each chapter that include all the figures and tables and many of the advertising images used. Lecturers can also access TV adverts with teaching notes and extra case material.
Comments on the first edition:
'This innovative and student-friendly textbook combines theory with practical examples and illustrations to bring the study of consumer behaviour to life. I particularly like the 'think boxes' which encourage students to ponder issues as they read each chapter. The inclusion of key articles also provides students with a convenient means of delving deeper into issues to gain richer insights into consumer behaviour.' - Professor David Jobber
"A particularly well-conceived text that superbly demystified consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown. The book's student-centric focus is excellent.' - Professor Leslie de Chernatony
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Condición: New. 2009. 2nd Edition. Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188. . . . . . Nº de ref. del artículo: V9780470994658