"Sinopsis" puede pertenecer a otra edición de este libro.
When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels, and additional material shows you how to optimize social media programs based on the results of Social Analytics.
The Insider's Guide to:
Identifying social media metrics that matter
Measuring Audience, Activity, and Actions
Building a social network operations center
Activating social media across the enterprise
Using the Social Analytics Framework
Executing a process of continuous optimization
Tracking and measuring your return on investment
Planning for a socially networked future
The Secrets series reveals:
Authoritative information in highlighted areas
Exceptional advice in the margin notes
Unique insight from years of author experience
Rarely revealed tips and techniques
Invaluable shortcuts and workarounds
Insider TipsTips, tricks, and secrets for quantifying social media success
Valuable InsightsEye-opening strategies for moving beyond "counting metrics" to "business value metrics"
Unbeatable AdviceReal-world solutions for developing a scalable framework for social media measurement
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,97
A Estados Unidos de America
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0470936274
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition. Nº de ref. del artículo: bk0470936274xvz189zvxnew
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 1.54. Nº de ref. del artículo: Q-0470936274
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0470936274