Social Media Metrics Secrets - Tapa blanda

When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels, and additional material shows you how to optimize social media programs based on the results of Social Analytics.

The Insider's Guide to:

• Identifying social media metrics that matter

• Measuring Audience, Activity, and Actions

• Building a social network operations center

• Activating social media across the enterprise

• Using the Social Analytics Framework

• Executing a process of continuous optimization

• Tracking and measuring your return on investment

• Planning for a socially networked future

The Secrets series reveals:

• Authoritative information in highlighted areas

• Exceptional advice in the margin notes

• Unique insight from years of author experience

• Rarely revealed tips and techniques

• Invaluable shortcuts and workarounds

• Insider TipsTips, tricks, and secrets for quantifying social media success

• Valuable InsightsEye-opening strategies for moving beyond "counting metrics" to "business value metrics"

• Unbeatable AdviceReal-world solutions for developing a scalable framework for social media measurement