Spend Shift: How the Post–Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live - Tapa dura

9780470874431: Spend Shift: How the Post–Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Ver todas las copias de esta edición ISBN.
 
 
Book by Gerzema John DAntonio Michael

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:
A much-needed optimistic yet realistic look at how the recession might be prompting behaviors that will change our society for the better. America, argue the authors, is undergoing a radical but positive shift in consumer values, away from the buying frenzy of the last few decades. Tracking purchasing and social attitudes in the U.S., Gerzema (The Brand Bubble) and D'Antonio (Hershey) observe that the recession has encouraged a resurgence of old-fashioned values--self-reliance, hard work, thrift, and community service. They present studies of such salutary developments as neighborhood revitalization in Detroit, job training in suburban Dallas, and increasing entrepreneurship in Brooklyn. According to the authors, as people adapt to the crisis by seeking greater balance and more fulfilling daily lives, they're more likely to shift to supporting local businesses (ensuring tax dollars stay in their own communities), learning traditional DIY skills, and paying attention to the ethical and environmental practices of the companies to whom they give money. (Oct.) ( Publishers Weekly, August 23, 2010) Through indepth observation, expert interviews and unique market data describes the new value-driven economy and what it means for business. (Ethical Corporation, September 2010). Spend Shift offers 10 take-aways spelling out the traits of the new America... It's a handy list for marketers and business managers The Wall Street Journal A timely look at how the economic malaise has affected how and what consumers buy The Washington Post Nothing and Everything What Consumers Expect from The New Normal The Huffington Post Is this the future of commerce? -- Fast Company The post-crisis consumer is a much different person. Consumers are making amends for their sins of credit and have become disciples of debit. They re simplifying and spending money that truly empowers and adds value to them while shedding the glitter and the bling. -- Forbes If you recognize that you might have made a Spend Shift, want to explore what values other than frugality are being embraced by your kindred spirits coast to coast, or want to know how various companies and brands are making a very intentional effort to prioritize values over profits, Spend Shift breaks these national trends down to a very relatable, human scale while still providing a heavy dose of education about this major change in our collective consciousness around consumption. The Boston Globe How We Shop A New Revolution --CNBC
Reseña del editor:
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

"Sobre este título" puede pertenecer a otra edición de este libro.

  • EditorialJossey Bass Wiley
  • Año de publicación2010
  • ISBN 10 0470874430
  • ISBN 13 9780470874431
  • EncuadernaciónTapa dura
  • Número de páginas288
  • Valoración
Comprar nuevo Ver este artículo

Gastos de envío: EUR 3,70
A Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

Imagen de archivo

Gerzema, John; D'Antonio, Michael; Kotler, Philip [Foreword]
Publicado por Jossey-Bass (2010)
ISBN 10: 0470874430 ISBN 13: 9780470874431
Nuevo Tapa dura Cantidad disponible: 1
Librería:
Poverty Hill Books
(Mt. Prospect, IL, Estados Unidos de America)

Descripción Hardcover. Condición: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. del artículo: 9065761

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 9,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,70
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

John Gerzema; Michael D?Antonio; Foreword-Philip Kotler
Publicado por Jossey-Bass (2010)
ISBN 10: 0470874430 ISBN 13: 9780470874431
Nuevo Tapa dura Cantidad disponible: 1
Librería:
Poverty Hill Books
(Mt. Prospect, IL, Estados Unidos de America)

Descripción Hardcover. Condición: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. del artículo: 9013700

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 9,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,70
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

John Gerzema; Michael D?Antonio; Foreword-Philip Kotler
Publicado por Jossey-Bass (2010)
ISBN 10: 0470874430 ISBN 13: 9780470874431
Nuevo Tapa dura Cantidad disponible: 1
Librería:
Poverty Hill Books
(Mt. Prospect, IL, Estados Unidos de America)

Descripción Hardcover. Condición: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. del artículo: 9019379

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 9,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,70
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Gerzema, John; D'Antonio, Michael
Publicado por Jossey-Bass (2010)
ISBN 10: 0470874430 ISBN 13: 9780470874431
Nuevo Tapa dura Cantidad disponible: 1
Librería:
SatelliteBooks
(Burlington, VT, Estados Unidos de America)

Descripción Hardcover. Condición: New. First edition stated. Hardcover.fine/fine Free of any markings and no writing. For Additional Information or pictures, Please Inquire. Nº de ref. del artículo: SKU90000002610

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 9,67
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,45
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen del vendedor

Gerzema, John; D'Antonio, Michael
Publicado por Jossey-Bass Inc Pub (2010)
ISBN 10: 0470874430 ISBN 13: 9780470874431
Nuevo Tapa dura Original o primera edición Cantidad disponible: 1
Librería:
Mister-Seekers Bookstore
(Edmonton, AB, Canada)

Descripción Hardcover. Condición: New. Estado de la sobrecubierta: New. 1st Edition. New, May Have Minor Shelf Wear To Dust Jacket. - For More Information On Condition. Please See All Photos. Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding The Post-Crisis Consumer In "Spend Shift," John Gerzema, World-Renowned Expert On Consumer Values, And Pulitzer Prizewinning Author Michael D'antonio Document The Rise Of A Vibrant, Values-Driven Post-Recession Economy. To Tell The Story Of This Movement, The Authors Travel To Large Cities And Small Towns Across Eight Bellwether States, To Examine The Value Shifts Sweeping The Nation. Through In-Depth Observation, Proprietary Data From Young & Rubicam, And Interviews With Experts, The Authors Analyze The Changing Consumer Psyche, Document The Five Shifting Values And Consumer Behaviors That Are Remaking America And The World, And Explain What It Means To Businesses And Leaders.Explores A Movement In Society Where The Majority Of American Consumers Are Embracing Both Value And Values Shows How Post-Crisis Consumer Expectations And Behaviors Will Drive Business Decisions Draws On Interviews With Ceos And Entrepreneurs To Reveal How Companies Like Ford And Etsy Are Reconnecting With The Post-Crisis Consumer Compelling And Insightful, "Spend Shift" Is Essential Reading For Anyone Interested In How Values Are Changing And How Businesses Can Connect With Consumers After The Recession. Nº de ref. del artículo: 005375

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 11,07
De Canada a Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Gerzema, John; D'Antonio, Michael
Publicado por Jossey-Bass (2010)
ISBN 10: 0470874430 ISBN 13: 9780470874431
Nuevo Tapa dura Cantidad disponible: 1
Librería:
Book Deals
(Tucson, AZ, Estados Unidos de America)

Descripción Condición: New. New! This book is in the same immaculate condition as when it was published. Nº de ref. del artículo: 353-0470874430-new

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 25,67
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Gerzema, John, D'Antonio, Michael
Publicado por Jossey-Bass (2010)
ISBN 10: 0470874430 ISBN 13: 9780470874431
Nuevo Tapa dura Cantidad disponible: 1
Librería:
The Book Spot
(Sioux Falls, SD, Estados Unidos de America)

Descripción Hardcover. Condición: New. Nº de ref. del artículo: Abebooks177685

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 56,31
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Gerzema, John; D'Antonio, Michael
Publicado por Jossey-Bass (2010)
ISBN 10: 0470874430 ISBN 13: 9780470874431
Nuevo Tapa dura Cantidad disponible: 1
Librería:
BennettBooksLtd
(LOS ANGELES, CA, Estados Unidos de America)

Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 1.2. Nº de ref. del artículo: Q-0470874430

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 54,98
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,65
A Estados Unidos de America
Destinos, gastos y plazos de envío