Lexus: The Relentless Pursuit - Tapa blanda
Book by Dawson Chester
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. * Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue * Covers the racetrack triumph and tragedy behind the new US$375,000 Lexus LFA supercar * Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.
Contraportada:
20 Years of Defining Perfection
The author takes us on a breathtaking "genchi-genbutu" (meaning "go and see") as if we are in Toyota City. A must-read for a car nut.
Shin Sano
CEO, Sano Research
Assistant Research Professor, Illinois Institute of Technology's Institute of Design
With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company's risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world's most successful business stories.
Kevin R.E. Watts
Editor, The Lexus Enthusiast
Praise for the Hard Cover Edition
Toyota is the best car company in the world. From a truck-maker in World War II to a carmaker in the 1950s to a Lexus maker in the 1980s, it excels everywhere. Chester Dawson is a Japanese-speaking investigative reporter who has got the inside story of Lexus and made it come alive.
Ezra F. Vogel
Henry Ford II Research Professor of the Social Sciences, Emeritus
Harvard University
Chester Dawson brings to life the story of Lexus. This is a tale of invention, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon.
Michael Silverstein
Senior Vice President, The Boston Consulting Group
While Detroit is still trying to figure out how Toyota made Lexus the best-selling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way. Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a must-read not only for car buffs, but for any manager or executive who wants to understand how to create, sustain and expand an elite brand.
Micheline Maynard
Author of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialJohn Wiley & Sons Inc
- Año de publicación2011
- ISBN 10 0470828048
- ISBN 13 9780470828045
- EncuadernaciónTapa blanda
- Número de páginas300
- Valoración
Comprar nuevo
Ver este artículo
EUR 19,68
Gastos de envío:
GRATIS
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen del vendedor
Lexus: The Relentless Pursuit (Paperback or Softback)
Publicado por
Wiley 3/25/2011
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Paperback or Softback
Cantidad disponible: 5
Librería:
Valoración
Descripción Paperback or Softback. Condición: New. Lexus: The Relentless Pursuit 1.09. Book. Nº de ref. del artículo: BBS-9780470828045
Comprar nuevo
EUR 19,68
Convertir moneda
Imagen de archivo
Lexus: The Relentless Pursuit
Publicado por
Wiley
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Tapa blanda
Cantidad disponible: > 20
Librería:
Valoración
Descripción Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Nº de ref. del artículo: OTF-S-9780470828045
Comprar nuevo
EUR 16,02
Convertir moneda
Imagen del vendedor
Lexus: The Relentless Pursuit by Dawson, Chester [Paperback ]
Publicado por
Wiley
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Soft Cover
Cantidad disponible: 1
Librería:
Valoración
Descripción Soft Cover. Condición: new. This item is printed on demand. Nº de ref. del artículo: 9780470828045
Comprar nuevo
EUR 20,93
Convertir moneda
Imagen de archivo
Lexus: The Relentless Pursuit
Publicado por
Wiley
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: New. Revised Edition. Nº de ref. del artículo: DADAX0470828048
Comprar nuevo
EUR 21,88
Convertir moneda
Imagen de archivo
Lexus: The Relentless Pursuit
Publicado por
Wiley
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Tapa blanda
Cantidad disponible: > 20
Librería:
Valoración
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2215580221666
Comprar nuevo
EUR 18,98
Convertir moneda
Imagen de archivo
Lexus: The Relentless Pursuit
Publicado por
Wiley
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Tapa blanda
Cantidad disponible: > 20
Librería:
Valoración
Descripción Condición: New. Nº de ref. del artículo: I-9780470828045
Comprar nuevo
EUR 23,23
Convertir moneda
Imagen de archivo
Lexus: The Relentless Pursuit
Publicado por
Wiley
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition. Nº de ref. del artículo: bk0470828048xvz189zvxnew
Comprar nuevo
EUR 24,15
Convertir moneda
Imagen de archivo
Lexus: The Relentless Pursuit
Publicado por
Wiley
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: New. New! This book is in the same immaculate condition as when it was published. Nº de ref. del artículo: 353-0470828048-new
Comprar nuevo
EUR 24,15
Convertir moneda
Imagen del vendedor
Lexus (Paperback)
Publicado por
John Wiley & Sons Inc, New York
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Paperback. A behind-the-scenes look at Lexuss surprising twenty-year success storyin a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but priceit was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyotas brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumphand tragedybehind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780470828045
Comprar nuevo
EUR 25,13
Convertir moneda
Imagen de archivo
Lexus: The Relentless Pursuit
Publicado por
Wiley
(2011)
ISBN 10: 0470828048
ISBN 13: 9780470828045
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0470828048
Comprar nuevo
EUR 24,86
Convertir moneda