"Sinopsis" puede pertenecer a otra edición de este libro.
"Pierre Xiao Lu provides groundbreaking evidence on how to succeed in the Chinese luxury market. His recommendations are based not only on sound consumer research but on historical and sociological data. Entrepreneurs and companies wishing to establish a presence in the Chinese market will learn from this book how to avoid costly commercial mistakes by developing retailing and communication strategies for luxury products that relate to the positive connotations of luxury within the Chinese culture."
—Concetta Lanciaux
"As the Chinese luxury market becomes increasingly important, a discerning insight into the Chinese luxury consumer behavior is of utmost importance! Pierre Xiao Lu's book is timely and strategically vital for those who wish to succeed in the world's biggest market. The book is very inspiring, entertaining and enriching. It is well researched, argued, and supported by evidence. It links China's past glorious days to its present and future as one of the most sophisticated luxury markets in the world. it is highly recommended to those who want to learn more, or update their knowledge of Chinese luxury consumers."
—Michel Phan
"Elite China is a very timely and incisive book which forces the reader to go beyond conventional views of the Chinese market. Lu does a very good job of describing the fascination but also the ambivalence of Chinese consumers toward luxury brand and goods. The book is well documented and offers powerful insights and a wealth of practical recommendations. It is a great read."
—Christian Pinson
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR007167020
Descripción Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85. Nº de ref. del artículo: G0470822678I4N00
Descripción Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00470822678-G
Descripción Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP79979184
Descripción Soft cover. Condición: Fair. No Jacket. Condition : Fair/ very usable study copy. Ex university library with associated markings. Soft cover, no jacket. 208pp. Small amount of underlining to text. Covered in protective laminate which is a little chipped. Photo on request. Nº de ref. del artículo: 943641
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