The Art of Speeches and Presentations: The Secrets of Making People Remember What You Say - Tapa blanda

Excellent book .He provides a comprehensive and relevant set of tools to prepare managers for any speaking or presenting occasion. (inManagement, June 2012) His enthusiasm is palpable, and the exposition of tools and techniques of the trade will help anyone who finds speech writing part of their professional remit. (Financial Adviser, June 2012) There are fewer good books on preparing a memorable speech-and this is a very good one this book is a first class guide to a career-making art. (Professional Manager, September 2012) Equips the reader with a veritable bat-belt of tools for effective public speaking. (The Times, 8th December 2012)

Be memorable. Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we re presenting, and don t spend enough time thinking about what we re presenting. The secret to memorable, polished speeches is to think more about the material you re sharing to pay attention to detail and choose your works carefully. Speech writing is and art and art we can all learn. When the content s right, the confidence will follow. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it s packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say. Does Phil Collins know what he is talking about? Here s the answer he isn t just good, he is the best. It s as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too. Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague