Fundraising Management 3e +URL (Wiley AFP Fund Development Series) - Tapa dura

A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, The Complete Guide to Fundraising Management, Third Edition moves beyond theory to address the day-to-day problems faced in nonprofit organizations, offering sound advice and proven solutions.

Filled with step-by-step guidance and practical advice on planning, self-assessment, cost-effective fundraising strategies, and much more, this new edition is your user-friendly road map for fundraising success in a highly competitive philanthropic environment. The book and accompanying Web site include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need.

Inside you will find:

• The five principles of fundraising

• Best practices for fundraising on the Internet

• Updated statistics on voluntarism, fundraising data, and the philanthropic sector

• Resource development strategies

• Information management techniques

• Tips on market research and prospect identification

• Guidelines for running major gift programs

• Sections on fundraising by mail, by telephone, and through special events

• Capital and endowment campaign key success factors

Whether you need a detailed tour of the entire fundraising process or just a little help here and there&;The Complete Guide to Fundraising Management, Third Edition is for you, with savvy guidance on how to promote your cause, research potential donors, organize events, and utilize the latest technology.