Unleashing Innovation : How Whirlpool Transformed an Industry - Tapa dura

Praise for Unleashing Innovation

"I know of no other company that has embraced the challenge ofinnovation as completely and successfully as Whirlpool. Startingwith the goal of making innovation everyone's job, every day,Whirlpool has worked systematically to embed the innovation gene inits employees, its executive ranks, and in every managementprocess. Whirlpool's efforts have been widely celebrated, and nowNancy Tennant Snyder takes us inside to reveal exactly what ittakes to make innovation a genuine core competence. Her detailedaccount, and the many, practical lessons she provides, is essentialreading for twenty-first-century business leaders."
—Professor Gary Hamel, founder, Strategos; director,Management Lab

"This tell-all book will not only show you how to successfullyreinvent a business through innovation, it will inspire you towrite in its margins, preach its gospel, and hang its pages on thewalls of your office. Snyder and Duarte masterfully capture notonly the process of innovation but also the spirit of innovation.As witnesses to one of history's most successful businesstransformations, the authors tell it straight, from the inside out,and with just the right balance of theory and practice. You may buythis book for its practical applications, but you will remember itfor its inspiration. Old dogs can learn new tricks."
—Andrew Razeghi, adjunct associate professor, creativity andinnovation, Kellogg School of Management, Northwestern University;author, The Riddle: Where Ideas Come From and How to Have BetterOnes