"Sinopsis" puede pertenecer a otra edición de este libro.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.
This updated edition covers:
Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
James G. Webster is professor of communication studies at Northwestern University.
Patricia F. Phalen is associate professor of media and public affairs at George Washington University.
Lawrence W. Lichty is professor emeritus of media at Northwestern University
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,27
A Estados Unidos de America
Descripción Paperback. Condición: new. New. Nº de ref. del artículo: Wizard0415526523
Descripción Condición: new. Nº de ref. del artículo: FrontCover0415526523
Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0415526523
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0415526523
Descripción Paperback. Condición: new. Prompt service guaranteed. Nº de ref. del artículo: Clean0415526523
Descripción Condición: new. Nº de ref. del artículo: newMercantile_0415526523
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0415526523
Descripción Condición: New. Nº de ref. del artículo: 19661665-n
Descripción Condición: New. Book is in NEW condition. Nº de ref. del artículo: 0415526523-2-1
Descripción Condición: new. Nº de ref. del artículo: a2750cd927761b1774ad41010d3da025