This book explores the route to success of small, localized textile and clothing industries in Europe. Taking this sector as an example, the authors examine the themes of entrepreneurship, small firms, strategy and policy-making, and the rejuvenation of mature industries in the new European Single Market. It considers the role of the individual proprietor, the firm, the sector and inter-firm collaboration, showing how interaction can have great significance for long-term survival. This book should be of interest to academics, postgraduates and senior undergraduates in business studies, social and political science, economics, geography, and clothing and textile courses; policy makers/chief executives in clothing textile companies.
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Descripción Chapman & Hall, 1993. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0412427206