The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online - Tapa blanda
Biografía del autor:
Shlomo Benartzi (Author)
SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses.
Jonah Lehrer (Author)
JONAH LEHRER is a science writer living in Los Angeles.
SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses.
Jonah Lehrer (Author)
JONAH LEHRER is a science writer living in Los Angeles.
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- EditorialPiatkus
- Año de publicación2015
- ISBN 10 0349412863
- ISBN 13 9780349412863
- EncuadernaciónTapa blanda
- Número de páginas256
- Valoración
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