ID: The Quest for Identity in the 21st Century - Tapa blanda

Our individuality is under attack as never before. Two huge new forces -- technological advances and the rise in fundamentalism -- are in their different ways combining to threaten our control of our minds and so the whole way our society functions. We have never more urgently needed to look at what we want for ourselves as individuals -- for our children, and for our future society. This book will draw on the latest findings in neuroscience to show how far we are (and can be) in control of the development of our brains and minds -- and the actions we need to take now both to safeguard our individuality and to find the fulfilment which our current unfettered materialism cannot provide. All this inevitably poses many questions about human nature, our past, what makes us individual, the connection between the brain and the mind, what a society of fulfilled individuals would actually mean ...all of which this book will attempt to answer.

Baroness Susan Greenfield is Professor of Pharmacology at Oxford University and Director of the Royal Institution. She is also an Honorary Fellow of the College of Physicains and has received 24 honorary degres from universities all over the world. Neuroscientist, broadcaster and author, she has received the Michael Faraday medal from the Royal Society for developing public underastnding of science and made the Daily Mails's 100 Most Influential Women in Britain list in 2003. She is based in Oxford.