ID: The Quest for Identity in the 21st Century - Tapa dura

'Susan Greenfield enthrals and intrigues her readers in equal measure ... a force of intellect and a force of nature' -- John Humphrys 20081121 'Asks good questions, describes intriguing facts and makes some interesting suggestions' -- Financial Times 20081121 'Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across' -- Independent on Sunday 20081121 'Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry' -- New Humanist 20081121 'she is so fluent and persuasive a writer that just reading this important book perks up the grey cells' -- Telegraph 20081121

Our individuality is under attack as never before. Two huge new forces new technology and the rise in fundamentalism are in their different ways combining to threaten the control of our own minds and so the whole way our society functions. We have never more urgently needed to look at what we want for ourselves as individuals for our children, and for our future society. This book will draw on the latest findings in neuroscience to show how far we are and can be in control of the development of our brains and minds and the actions we need to take now both to safeguard our individuality and to find the fulfilment which our current unfettered materialism cannot provide. All this inevitably poses many questions about human nature, our past, what makes us individual, the connection between the brain and the mind, what a society of fulfilled individuals would actually mean.all of which this book attempts to answer.