"As one who trains thousands of executives each year about the complex world of trade finance, I find The Export Marketing Imperative to be a valuable resource for businesses seeking to compete successfully in today 's world marketplace. This book provides a wide range of vital information for both novice exporters and veteran globalists."From the Publisher:
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
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Descripción South-Western Educational Pub, 2004. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0324222580
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97803242225861.0