Do Good Design: How Design Can Change Our World

"Do Good Design will now proudly be in the library of the Bauhaus." --Dr. Walter Prigge Bauhaus Dessau Foundation "In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible." --Edward Asner Past President, Screen Actors Guild "Timely, relevant, and necessary. Well done!" --Don Ryun Chang President of Icograda "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author's passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world." --Jacques Lange Former President of Icograda (2005-2007) "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies." --Richard Grefe Executive director, AIGA | the professional association for design "...just the right measure of passion and reticence...excellent." --Ken Garland Author, First Things First manifesto "A fine read." --Steven Rosenberg Past President, Society of Graphic Designers of Canada "I think the book is just great!" --Mervyn Kurlansky Co-founder, Pentagram UK Past-President, Icograda "It should be required reading, not only for all aspiring designers... but even more so for the established stars." --Pete Kercher Founder, EIDD - Design For All Europe

How Design CAN CHANGE the World Today, everyone is a designer. And the future of civilization is our common design project. How does design help choose our leaders? Why do we really have an environmental crisis? How can accessible design broaden your audience? Why does the U.S. economy now struggle to compete? How has design thinking added to the bottom line of the world's most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception - or helping repair the world. Do Good Design is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do?