Grow: How Ideals Power Growth and Profit at the World's Greatest Companies - Tapa dura

"By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times." --Arianna Huffington

"When you start reading Grow, you may well feel a little skeptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out." --Sir Martin Sorrell, CEO, WPP

"Grow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth." --Robert A. McDonald, chairman, president, and CEO, Procter & Gamble

"A landmark book tailor-made for the times!" --Tom Peters, coauthor of In Search of Excellence

" ... A new, powerful model for business. ... A must-read ... for all business leaders." --Sheryl Sandberg, COO, Facebook

"This breakthrough book, filled with original ideas and engaging stories, will inspire you to rethink what truly matters to your company and career. " --William C. Taylor, founding editor, Fast Company, bestselling author of Practically Radical

"Jim Stengel shows quite conclusively the power of galvanizing your company around a noble cause. It's a great way to think about your business!" --David C. Novak, Chairman and CEO, Yum! Brands, Inc.

"In this fascinating book...I personally discovered ideas that are exactly what we need in today's business environment." --Maurice Lévy, chairman and CEO, Publicis Group

"Jim Stengel is a pioneer. Not only has he cracked the code on growth, unlocking the mysteries of what drives supercharged performance, he gives us something more profound. When you truly and measurably improve other people's lives, your life and the life of your business and brand improves exponentially. Mystery solved. Truth unleashed." --Roy Spence, chairman and cofounder, GSD&M; CEO and cofounder, The Purpose Institute; and author of It's Not What You Sell, It's What You Stand For

Draws on nine years of empirical research with 50,000 companies to demonstrate how top-performing businesses in a range of fields have effectively connected with fundamental human emotions to improve financial performance, outlining an action framework that draws on the examples of leading businesses and management guides.