Converging Media: An Introduction to Mass Communication - Tapa blanda

"The textbook is definitely written with an introductory course in mind. It is eminently readable. This textbook provides basic introductory information in simple and respectful language and in an interesting and accessible manner." - Steven Keeler, Cayuga College "The vignettes, summary, discussion questions, and boxes with profiles of innovators or approaches to critical thinking are wonderful supplements to the text." - Jean Trumbo, University of Missouri-Columbia "I absolutely agree with the authors' use of convergence as the central theme for use in this textbook." - Jeremy Harris Lipschultz, University of Nebraska, Omaha "Your book has a very up-to-date, contemporary feel to it. I think the students would really embrace this. I'm usually in that 'Oh, not another Mass Media text' category, but this one is different." - Max Utsler, University of Kansas "I agree with the authors' organization and approach to the course. I have yet to see a text that tackles convergence as a theme and I am very pleased to see that Pavlik and McIntosh are doing that. I believe that the theme has been successfully carried out throughout the chapters I reviewed." - Colin Gramatzky, New Mexico State University "I would likely adopt. I think this book is quite an improvement over other approaches I've seen. I can't wait to read the finished product." - Mark Braun, Gustavus Adolphus College "I believe the format is adequate - and almost necessary - for students of today who have not known any other type of communication than a converged one." - Steven Chappell, Truman State University "I applaud the emphasis on media literacy in this text. I find that traditionally aged students are in great need of media literacy education. Putting this section early in the text provides students with a context for understanding the media they will see and hear throughout the rest of the semester." - Steven Keeler, Cayuga College

Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.