The Management of Technological Innovation: Strategy and Practice - Tapa blanda

...an excellent account of the main tools and techniques involved in managing 21st century innovation processes. It is essential reading for anyone getting a business degree as well as those on executive courses. (Irving Wladawsky-Berger, IBM)

Not only is this an excellent text for students, it also provides deep practical understanding for managers in business (Malcolm Skingle, GSK)

This book provides an essential reference point for students and those on executive development courses, showing how managing innovation unlocks future prosperity - as well as creating fun and vibrancy in the workplace. (Ray O'Rourke, Chairman and CEO, Laing O'Rourke)

Dodgson, Gann, and Salter have written the first indispensable innovation textbook for the 21st century. It combines advanced tools and techniques on managing open, distributed innovation processes, along with the latest on intellectual property and public policy, (Professor Henry Chesbrough, author of the bestselling books, Open Innovation and Open Business Models, Haas School of Business, UC Berkeley)

This is an outstanding book which gives the management of innovation its rightful role in understanding modern capitalism and its restless nature. Everyone who is interested in the theory and practice of technological innovation should place this book on their reading list. (Professor Stan Metcalfe, University of Manchester)

The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations.

The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI.

By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization.

Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses MTI in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors.

This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses.