Book by Wright Lauren K Lovelock Christopher H
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Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 38439067-20
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP65440557
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Nº de ref. del artículo: 9076087
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Nº de ref. del artículo: 9359631
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.62. Nº de ref. del artículo: G013676875XI3N00
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780136768753. Nº de ref. del artículo: 8984327
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Librería: Aragon Books Canada, OTTAWA, ON, Canada
Hardcover. Condición: New. Nº de ref. del artículo: RCBE--0289
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Librería: Chapter 1, Johannesburg, GAU, Sur Africa
Hardcover. Condición: Fine. No Jacket. 1st Edition. Book has no inscriptions. Original boards are a little shelf rubbed. Binding is excellent, tight and square. Our orders are shipped using tracked courier delivery services. Nº de ref. del artículo: f978
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Librería: Majestic Books, Hounslow, Reino Unido
Condición: New. pp. 432. Nº de ref. del artículo: 7370654
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Librería: Basi6 International, Irving, TX, Estados Unidos de America
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEJUNE24-61430
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