Use computational intelligence to drive more value from business analytics, overcome real-world uncertainties and complexities, and make better decisions. Drawing on his pioneering experience as an instructor and researcher, Dr. Les Sztandera thoroughly illuminates today's key computational intelligence tools, knowledge, and strategies for analysis, exploration, and knowledge generation. Sztandera demystifies artificial neural networks, genetic algorithms, and fuzzy systems, and guides you through using them to model, discover, and interpret new patterns that can't be found through statistical methods alone. Packed with relevant case studies and examples, this guide demonstrates: * Customer segmentation for direct marketing * Customer profiling for relationship management * Efficient mailing campaigns * Customer retention * Identification of cross-selling opportunities * Credit score analysis * Detection of fraudulent behavior and transactions * Hedge fund strategies, and more Szandera shows how computational intelligence can inform the design and integration of services, architecture, brand identity, and product portfolio across the entire enterprise. He also shows how to complement computational intelligence with visualization, explorative interfaces and advanced reporting, thereby empowering business users and enterprise stakeholders to take full advantage of it. For analytics professionals, managers, and students.About the Author:
Dr. Les Sztandera is Professor of Computer Information Systems in the School of Business Administration at Philadelphia University Kanbar College of Design, Engineering and Commerce. His research interests include data analytics and computational intelligence. He received his Doctor of Philosophy degree from the University of Toledo, Ohio, and his Master of Science from the University of Missouri. Dr. Sztandera has taught undergraduate and master's level courses as well as doctoral seminars in computational intelligence for more than 20 years. He was a recipient of the highest and the most prestigious appointment in the U.S. Fulbright Scholars program in 2003, and served as Fulbright Distinguished Chair at the School of Business and Economics (ISEG) in Lisbon, Portugal, teaching in the MBA and Ph.D. programs there. Currently, Dr. Sztandera is teaching innovation MBA program courses in Technical Competitive Intelligence and New Product Development, as well as being involved in multidisciplinary industrysponsored research projects as part of the new curriculum that draws on Philadelphia University's rich history in innovation and design, and long tradition of excellence in teaching and researching integrated product development. The curriculum meets the emerging needs of industry to educate managers, industrial designers, and engineers into more accomplished practitioners in the global product development processes. Dr. Sztandera draws on his experience in the design and delivery of innovative curricula to facilitate crafting of cross-disciplinary projects. His cross-disciplinary work in encouraging the inclusion of computational intelligence principles and competences in undergraduate education led to the National Science Foundation grant award for Philadelphia University through the Division of Undergraduate Education in 1996. Since joining Philadelphia University in 1993, Dr. Sztandera has been involved in a number of course and curricula developments. He proposed a sequence of courses coupled with laboratory assignments in which students worked on real-life problems. In 2004 he was instrumental in developing a Business Plus program for entering freshmen. Complementary with his teaching effort, Dr. Sztandera has been involved in a variety of research activities in the field of computational intelligence. His research was funded by the U.S. Department of Defense, U.S. Department of Commerce, National Science Foundation, State Supercomputer Centers, and the American Heart Association, among others. Dr. Sztandera is an eminent scholar, and has a significant publication and teaching record. He has delivered papers, seminars, and workshops, and has published extensively on computational intelligence issues, as well as served as a Chair of International Conferences in the field.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Pearson FT Press. Hardcover. Estado de conservación: New. 013355208X Brand New Book. Premium International Edition with Same Contents. Fast Delivery. Nº de ref. de la librería INDMRK-9789332540354
Descripción Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería RU_9789332540354
Descripción Pearson FT Press. Estado de conservación: New. 013355208X This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería UA9780133552089
Descripción Pearson. PaperBack. Estado de conservación: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Nº de ref. de la librería Aaddi24902
Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABESTTND8076
Descripción Estado de conservación: Brand New. Nº de ref. de la librería BNDUSA-59756
Descripción Paperback. Estado de conservación: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 26640
Descripción Softcover. Estado de conservación: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Nº de ref. de la librería BD001192
Descripción Estado de conservación: New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Nº de ref. de la librería ABE-190516-140746
Descripción Estado de conservación: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHAK140746