50,000 copies sold, now in paperback...If you can think impossible thoughts, then you can do impossible things!! * The power of change: create new thinking for new solutions! * Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site. The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation. Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.About the Author:
Yoram (Jerry) Wind is The Lauder Professor, Professor of Marketing, Founding Editor of Wharton School Publishing, and Academic Director of The Wharton Fellows Network at the University of Pennsylvania. He is also the Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School's think tank. Wind led the development of a number of key Wharton programs including the reinvention of the Wharton MBA curriculum and the creation of the Wharton Executive MBA Program. Among his many affiliations is former chancellor, the International Academy of Management (IAM). One of the world's most cited marketing authors, his books include Driving Change: How the Best Companies Are Preparing for the 21st Century, and The Power of Impossible Thinking. Dr. Wind has served as an advisor to many Fortune 500 firms and non-U.S. multinationals throughout the financial services, pharmaceuticals, information, and consumer packaged goods industries, and as advisor and board member for a wide range of entrepreneurial ventures. His consulting focuses on global corporate and business strategy, corporate transformation, marketing strategy, and especially new business development. He is the recipient of all the major marketing awards. Wind received a Ph.D. from Stanford University. Colin Crook is senior fellow of The Wharton School of the Universityof Pennsylvania, Advisory Board, member of Rein Capital, editorialboard member of the journal Emergence, and has served on numerousNational Academy committees and advisory groups. He has providedadvice to governments and businesses around the world, and is aFellow of the Royal Academy of Engineering (UK). He was formerlyChief Technology Officer for Citicorp.
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Descripción FT Press, 2006. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: (An Aside) Is This Any Way to Start a Book? xxiii Preface xlvii Introduction to the Paperback Edition lix Part 1: Recognize the Power and Limits of Mental Models 1 Chapter 1: Our Models Define Our World 3 Chapter 2: Running the Miracle Mile 21 Part 2: Keeping Your Models Relevant 37 Chapter 3: Should You Change Horses? 39 Chapter 4: Paradigm Shifts Are a Two-Way Street 57 Chapter 5: Seeing a New Way of Seeing 77 Chapter 6: Sift for Sense from Streams of Complexity 93 Chapter 7: Engage in R&D of the Mind 121 Part 3: Transform Your World 139 Chapter 8: Dismantle the Old Order 141 Chapter 9: Find Common Ground to Bridge Adaptive Disconnects 157 Part 4: Act Quickly and Effectively 171 Chapter 10: Develop the Intuition to Act Quickly 173 Chapter 11: The Power to Do the Impossible 189 Chapter 12: Challenging Your Own Thinking: Personal, Business, and Society 209 Conclusion: What You Think Is What You Do 235 Appendix: The Neuroscience Behind Mental Models 239 Selected Bibliography 257 Acknowledgments 261 Index 263. Nº de ref. de la librería ABE_book_new_0131877283
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