The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.About the Author:
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
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Descripción McGraw-Hill Higher Education, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0077129970
Descripción McGraw Hill Higher Education. Paperback. Estado de conservación: Brand New. In Stock. Nº de ref. de la librería zk0077129970
Descripción McGraw-Hill Higher Education, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0077129970