Strategic Management: Creating Competitive Advantages - Tapa blanda
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Strategic Management: Text and Cases, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media. The text is rounded off by rich, relevant, and teachable cases.
Biografía del autor:
The case selections emphasize variety, currency, and recognizable company names on the global stage. The cases include both financial data and strategic issues. This group of cases gives instructors and students unparalleled quality and variety. These selections combine comprehensive and shorter-length cases about well-known companies from around the world.
Gregory G. Dess is the Andrew R. Cecil Endowed Chair in Management at the University of Texas at Dallas. His primary research interests are in strategic management, organizationenvironment relationships, and knowledge management. He has published numerous articles on these subjects in both academic and practitioneroriented journals. He also serves on the editorial boards of a wide range of practitioner-oriented and academic journals. In August 2000, he was inducted into the Academy of Management Journal s Hall of Fame as one of its charter members. Professor Dess has conducted executive programs in the United States, Europe, Africa, Hong Kong, and Australia. During 1994 he was a Fulbright Scholar in Oporto, Portugal. In 2009, he received an honorary doctorate from the University of Bern (Switzerland). He received his PhD in Business Administration from the University of Washington(Seattle) and a BIE degree from Georgia Tech.
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- EditorialMcGraw-Hill Education
- Año de publicación2012
- ISBN 10 007131704X
- ISBN 13 9780071317047
- EncuadernaciónPaperback
- Número de edición6
- Número de páginas992
- Valoración
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Strategic Management: Creating Competitive Advantages
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