The Whole Brain Business Book (McGraw-Hill Training Series) - Tapa dura

"The Whole Brain Business Book" is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a "brain rut" because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use "The Whole Brain Business Book" to expand their own thinking styles - to create and manage Whole Brain Teams - and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their "whole brain" orientation to thrive and profit in times of chaos - and it will help them to do the same.

"How can your business understand its customers on a more substantive level? Improve teamwork? And fully utilize its human assets, given the constant push to improve the bottom line?" The Whole Brain Business Book offers creative and innovative ways to address these vital issues. It will show you and your organization how to: break free of the "brain rut" that occurs when work is dominated by one thinking style; tap the talents of visionaries and communicators to blossom in times of chaos; build mentally diverse "Whole Brain Teams" that geometrically increase results in marketing, advertising, sales and all forms of problem solving; and develop breakthrough insights that will improve the way you supervise, manage, lead, and resolve conflict; and establish a climate for ongoing creativity and receptivity to change. Ned Herrmann's extensive, long-term research on thinking and creativity has won national awards. His work is widely regarded as superseding "left brain/right brain" models and other earlier concepts. He developed and validated the Herrmann Brain Dominance Instrument, as assessment tool completed by more than a million people, and designed leading international workshops on creative, strategic, and whole brain thinking. His ideas are in use at Fortune 100 companies and smaller firms worldwide. Here at last he presents his concepts to business readers everywhere. Enhanced by exercises that will help you to better understand your own thinking styles - and enriched by examples from DuPont, General Electric, and other companies now profiting from Whole Brain Technology - The Whole Brain Business Book will introduce new levels of flexibility, creativity, and innovation into yourcorporate culture.