What Would Google Do? - Tapa blanda

"Most of Jarvis's points-about customer influence, user-driven innovation, the death of middlemen-are by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. . . . the book exudes credibility." -- Inc.

"Blogger/columnist Jeff Jarvis's treatise on how-and why-companies should think and act like Google brings to mind several trite words from the world of literary criticism: eye-opening, thought-provoking and enlightening." -- USA Today

"Blogger/columnist Jeff Jarvis's treatise on how--and why--companies should think and act like Google brings to mind several trite words from the world of literary criticism: eye-opening, thought-provoking and enlightening."--USA Today

"[Jarvis's] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration."--Miami Herald

"[Jarvis's] observations are worth reading....We're never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis's rules don't all apply to you, but they're all true enough for someone"--Wall Street Journal

"Most of Jarvis's points--about customer influence, user-driven innovation, the death of middlemen--are by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. . . . the book exudes credibility."--Inc.

"For those who haven't thought much about how radically, rapidly and irreversibly the Internet has empowered us and changed our culture, "What Would Google Do?" by Jeff Jarvis will be revelatory. It is a stimulating exercise in thinking really, really big. "--San Jose Mercury News

"Jeff Jarvis's What Would Google Do? is a divining rod for anyone looking for ways to hit real paydirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn't that what we all need today?"--Marc Benioff, Chairman and CEO, salesforce.com

"What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising."--Craig Newmark, Founder of craigslist

"[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done."--Financial Times

Draws on the examples of the thriving Internet company to counsel business leaders on how to address the unique challenges of today's professional world, in a guide that covers such strategies as building on strengths, networking effectively, and learning from mistakes. (Business)