"Can you dissect 'fascination'? Sally Hogshead says, 'Yes.' Fascination is arguably the most powerful of product attachments--and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner."--Tom Peters, author of In Search of ExcellenceFrom the Publisher:
Thanks to the Internet and nonstop media, the human attention span has been reduced to a matter of seconds. So how, in an oversaturated, hyper-competitive marketplace, can we get our messages, our ideas, and our products noticed? Going beyond marketing, Sally Hogshead looked for answers in a range of disciplines, from neurobiology and psychology to evolutionary anthropology and history. She found specific and interesting patterns: Ancient Romans shared the same fixations as Carrie Bradshaw in "Sex and the City". Amazon.com and creatures in the Amazon jungle use identical methods to allure customers and prey. Analysing a wide range of examples, Hogshead discovered they all shared a commonality: fascination. Delivered in a pithy, intelligent, moxie-fueled style, and backed by in-depth research, Hogshead's creative, idea-filled book examines the principles behind fascination and explores how they can be used to influence a wide range of decisions, from which brand of frozen peas to buy and which company to join to which book to read and where to vacation. Structured around seven triggers that Hogshead identifies, this invaluable guide explores how anyone can use them to make products, messages, and services more fascinating - and more successful.
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Descripción HarperBusiness, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0061714704
Descripción HarperBusiness, 2010. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "Fascinate is a riveting journey through the forces of fascinationhow it irresistibly shapes our ideas, opinions, and relationshipsand how to wield it to your advantage." Alan Webber, author of Rules of Thumb In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascinationone of the most powerful ways to attract attention and influence behaviorand explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, "fascination is arguably the most powerful of product attachments," and Fascinate a "pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.". Nº de ref. de la librería ABE_book_new_0061714704
Descripción HarperBusiness, 2010. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0061714704
Descripción Harperbusiness, 2010. Hardcover. Estado de conservación: Brand New. 288 pages. 8.25x5.75x1.00 inches. In Stock. Nº de ref. de la librería zk0061714704
Descripción HarperBusiness, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110061714704
Descripción Hardcover. Estado de conservación: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 0061714704BNA