The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand - Tapa blanda
Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
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Críticas:
"Indispensable to anyone seeking to build a business into a recognized brand." -- --Philip J. Romano, CEO, Romano Enterprises "Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how." -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University "Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding." -- --Patrick M. Sullivan, CEO, SalesLogix "Provides a worthwhile addition to the branding library. This book's worth buying." -- --Atlanta Business Chronicle "If you want to...lasso consumers and burn brand identity into their minds, read this book." -- --Advertising Annual 1999
Reseña del editor:
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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- EditorialHarper Business
- Año de publicación2002
- ISBN 10 0060007737
- ISBN 13 9780060007737
- EncuadernaciónTapa blanda
- Número de páginas272
- Valoración
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Publicado por
Harper Collins
(2002)
ISBN 10: 0060007737
ISBN 13: 9780060007737
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The 22 Immutable Laws of Branding
Publicado por
Harper Business
(2002)
ISBN 10: 0060007737
ISBN 13: 9780060007737
Nuevo
paperback
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Descripción paperback. Condición: New. New with remainder mark. Buy multiples from our store to save on shipping. Nº de ref. del artículo: 2309190241
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The 22 Immutable Laws of Branding by Ries, Al, Ries, Laura [Paperback ]
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ISBN 10: 0060007737
ISBN 13: 9780060007737
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The 22 Immutable Laws of Branding
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ISBN 13: 9780060007737
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Paperback or Softback)
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HarperBusiness 9/17/2002
(2002)
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Descripción Paperback or Softback. Condición: New. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand 0.83. Book. Nº de ref. del artículo: BBS-9780060007737
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22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
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Harper Business
(2002)
ISBN 10: 0060007737
ISBN 13: 9780060007737
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The 22 Immutable Laws of Branding Format: Paperback
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(2002)
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ISBN 13: 9780060007737
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The 22 Immutable Laws of Branding
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HarperCollins 2011-03-20, New York
(2011)
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The 22 Immutable Laws of Branding (Paperback)
Publicado por
HarperCollins Publishers Inc, New York
(2011)
ISBN 10: 0060007737
ISBN 13: 9780060007737
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Descripción Paperback. Condición: new. Paperback. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brandand provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780060007737
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The 22 Immutable Laws of Branding
Publicado por
Harper Business
(2002)
ISBN 10: 0060007737
ISBN 13: 9780060007737
Nuevo
Paperback
Cantidad disponible: > 20
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Descripción Paperback. Condición: New. Brand New!. Nº de ref. del artículo: 0060007737
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