Student Textbook (BTEC National Business) - Tapa blanda

The Collins BTEC National Business Student Textbook covers the revised specification for 2010. The materials provide an clear and accessible route through the qualification focussing on the most engaging ways of generating the evidence students need to provide for their assignment portfolios.

Covering the core and most popular units – enabling students to get a Level 3 Certificate, Subsidiary Diploma or Diploma, Collins BTEC National Business allows you to:

· Teach with confidence with assignments that enable students to produce their portfolios as they work through the activities connected to the book.
· Enable every student to progress with Pass, Merit and Distinction material clearly differentiated and signposted
· Engage students with unit content presented in clear sections using high quality illustrations and photographs that bring the subject to life.
· Help students to succeed with material carefully and concisely matched to the 2010 specification written by teachers with hands-on experience of teaching at the right level for BTEC students.

The Units covered in full:

1. The Business Environment
2. Business Resources
3. Introduction to Marketing
4. Business Communication
9. Creative Product Promotion
10. Market Research in Business
12. Internet Marketing in Business
15. Development Planning for a Career in Business
18. Managing a Business Event
34. Website Design Strategy
36. Starting a Small Business
37. Understanding Business Ethics

Louise Stubbs is Assistant Headtecher at Great Sankey High School in Warrington where she is responsible for Applied learning. This role includes being the BTEC Quality Nominee; having launched BTEC programmes at the school six years ago she is well-versed in achieving BTEC quality standards for both classroom delivery and Internal verification from entry level to level 3.

Andrew Dean is in charge of BTEC Business at The John Fisher School in Purley, where he is in charge of Enterprise and Work related learning. This includes being the Lead Internal Verifiyer for both Level 2 and 3 Business Studies. Having taught BTEC for the last 4 years, he is experienced in linking the vocational learning with a range of cross curricular activities and achieving the highest BTEC quality standards.

Charlotte Bagley has been teacher in charge of enterprise and Head of Specialism Business and Enterprise in 2009 at Harris Academy South Norwood. She has been program leader of BTEC Business since September 2007, delivered training sessions to teachers on BTEC delivery and planning and worked as a Centre Qulity Reviewer for Edexcel since 2010.