The 11 Immutable Laws of Internet Branding - Tapa blanda

Reseña del editor

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet.

The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it expolits a powerful new attribute – interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net.

Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.

Contraportada

"If the entrepreneurs behind Boo.com, the failed web business, had read this book, they might have saved themselves a lot of grief (and money)."
SUNDAY BUSINESS POST

"This book is a must-read for anyone involved in any way with business on the Internet."
SUPPLY MANAGEMENT

How do you build your company, product or service into a hot and profitable brand using the Internet?

'The 11 Immutable Laws of Internet branding' reveals the revolutionary strategies that create successful branding on the Net. Including:

Beciding whether the Internet is a business or a medium

Building interactivity into your site

Searching for the killer name no-one will forget

Using examples and anecdotes from their own consulting business with top brands, renowned marketing guru Al Ries and his daughter and business partner Laura demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.

Full of practical advice and marketing savvy, this smart and snappy read will be invaluable to marketers everywhere.