The 11 Immutable Laws of Internet Branding - Tapa blanda

9780006532477: The 11 Immutable Laws of Internet Branding

Reseña del editor

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet.

The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it expolits a powerful new attribute – interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net.

Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.

Contraportada

"If the entrepreneurs behind Boo.com, the failed web business, had read this book, they might have saved themselves a lot of grief (and money)."
SUNDAY BUSINESS POST

"This book is a must-read for anyone involved in any way with business on the Internet."
SUPPLY MANAGEMENT

How do you build your company, product or service into a hot and profitable brand using the Internet?

'The 11 Immutable Laws of Internet branding' reveals the revolutionary strategies that create successful branding on the Net. Including:

Beciding whether the Internet is a business or a medium

Building interactivity into your site

Searching for the killer name no-one will forget

Using examples and anecdotes from their own consulting business with top brands, renowned marketing guru Al Ries and his daughter and business partner Laura demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.

Full of practical advice and marketing savvy, this smart and snappy read will be invaluable to marketers everywhere.

"Sobre este título" puede pertenecer a otra edición de este libro.

  • EditorialHarperCollins Business
  • Año de publicación2001
  • ISBN 10 0006532470
  • ISBN 13 9780006532477
  • EncuadernaciónTapa blanda
  • Número de páginas192

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Al Ries
ISBN 10: 0006532470 ISBN 13: 9780006532477
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: Good. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the "22 Immutable Laws of Marketing" and the "22 Immutable Laws of Branding", this title contains practical advice and marketing savvy. The authors use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works. Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR002747538

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Al Ries
ISBN 10: 0006532470 ISBN 13: 9780006532477
Antiguo o usado Paperback

Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: Very Good. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the "22 Immutable Laws of Marketing" and the "22 Immutable Laws of Branding", this title contains practical advice and marketing savvy. The authors use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works. Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002924100

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Ries, A. and Ries, L.
Publicado por Harpercollins Business, 2001
ISBN 10: 0006532470 ISBN 13: 9780006532477
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Librería: Anybook.com, Lincoln, Reino Unido

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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Nº de ref. del artículo: 9161297

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Al Ries; Laura Ries
Publicado por HarperCollins Business, 2001
ISBN 10: 0006532470 ISBN 13: 9780006532477
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Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America

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Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.31. Nº de ref. del artículo: 0006532470-2-3

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Al Ries; Laura Ries
Publicado por HarperCollins Business, 2001
ISBN 10: 0006532470 ISBN 13: 9780006532477
Antiguo o usado Tapa blanda

Librería: Book Deals, Tucson, AZ, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Condición: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.31. Nº de ref. del artículo: 353-0006532470-vrg

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