Control Your Destiny or Someone Else Will: How General Electric is Revolutionizing the Art of Management - Tapa blanda

Jack Welch, chairman of General Electric since 1981 and entrepreneurial revolutionary, has turned around one of America's largest, most conservative and complex business groups. This book reveals the six rules Jack Welch lives by: control your destiny or someone else will; face reality as it is, not as it was or as you wish it were; be candid with everyone; don't manage, lead; change before you have to; if you don't have a competitive advantage, don't compete. This is the story of how Welch managed to revolutionize his organization and shows how they can be used to transform the working practices and success of every business.

When Jack Welch became CEO of General Electric in 1981, the company was heading towards the same grim fate that had overtaken so many others. Until, that is, Welch set about a revolutionary restructuring programme which was to see GE's share price leap to five times its former level in the biggest, most successful corporate transformation of all time. Drawing on the author's unprecedented access to Welch and GE employees at all levels, 'Control Your Destiny or Someone Else Will' distills the wisdom to be derived from GE's experience into a blueprint for success.

The six rules Jack Welch lives by:
· Control your destiny or someone else will
· Face reality as it is, not as it was or as you wish it were
· Be candid with everyone
· Don't manage, lead
· Change before you have to
· If you don't have a competitive advantage, don't compete

‘The first scholarly attempt to pin down the secrets of GE's success... a helpful, clear account with interesting case studies.’
THE FINANCIAL TIMES

‘Fascinating... There is at least as much to be learned here as from... Peter Drucker, John Kenneth Galbraith or Michael Porter’
BOSTON GLOBE